Step 2 – PRICING STRATEGY
Your next objective should be to determine the best possible selling price for your house. You will need to take into account the state of the local market, the condition of your home, and sales of comparable homes in your neighborhood. It is often hard to maintain a non-biased view of your property, so you will want to gather the necessary information in the most objective way possible. If you want a truly objective opinion about the price of your home you could have an appraisal done. This will need to be paid for up front, in cash, and can cost between two to four hundred dollars.

Be reasonable about the price you set. You will always be better off setting a fair market value price than setting a price high in hopes that someone will come along and be willing to pay it. If your home stays on the market too long because it is overpriced potential buyers may think that something is wrong with it and you may end up selling it for less than what you could have gotten if you had started out with a realistic asking price.

As your agent, I can save you time and money by teaching you on how to set the asking price for your home. I will create a comparative market analysis by taking into consideration the current real estate marketplace and recent sales of comparable properties. And in turn, will then help you identify the best fair market price that will help sell your house within your desired time frame. More often than not, licensed real estate agents have a better sense of market value than anyone else- including some appraisers.

Step 3 – PROPERTY PREPARATION
It's time to get your house into "showing and selling" condition. Most of us don't keep our homes in the condition it would need to be in to sell. I’m sure we’ve all seen it…over the years those boxes in the corner of the garage just seem to multiply on their own. Things have broken that we just never get around to fixing and some things have just worn out. We either just accept the fact that they will always be this way or that someday we’ll remember to pick up the part to fix it. It is this frame of mind that you have to break out of in order to get your house ready to show. How your house looks will have an immense impact on how quickly it sells and whether or not you get full market value for it.

First impressions are very important and you only get to make one. Approach your property from the buyer's standpoint. What needs to be changed to make a good first impression? This may mean that all you do is prune the trees and shrubs. On the other hand, it may mean that you completely repaint the house, inside and out. Do a "curb to door" check. Give the potential buyers a clear path to enter the home. The fewer obstacles between the buyer and the true appeal of your house the better. Keep in mind that over time we become accustomed to our surroundings. What's normal for you may be detrimental to the buyer. One good way to do this if you own a video camera is to walk around your home and film every aspect of each room. You’ll be amazed at how different your home looks through the “eyes” of your camera.

Make your house look as spacious as possible. Organize your closets and kitchen cabinets, and if you have things stored in the attic or basement, make sure they are presentable. If you are showing during the day, pull back your curtains and drapes to show your home’s bright and cheery light. If you are showing at night, turn on all of the lights to create a warm and welcoming environment for the prospective buyers. It may sound silly, but don’t forget how your home smells. Odors both pleasant and not can leave a lasting impression with people.

A house that is marked with your personality and style may be harder to sell. You might even consider such things as removing obvious clues to your political affiliation and tucking away any biased literature that may be visible. This will reduce distractions and help the buyers to visualize the home as their own.

As your agent I can save you time and money by providing an objective and expert opinion on what needs to be changed or improved. Being in the business I have a keen sense of what buyers are looking for because I see their reactions to the good, the bad and the ugly everyday. I will perform an analysis of the entire property. And, taking into account the state of the market in which you are selling your house, point you to the changes that need to be made in order to sell it for the most amount of money and as quickly as possible.

Step 4 – DEVELOPING A MARKETING STRATEGY
Now that your house is ready, it's time to put it up for sale and market it. Establishing a marketing strategy is a must. You will have to decide how you want to get the word out that your house is for sale. There are many different ways to advertise your property. Advertising, a yard sign, flyers, and direct marketing are just a few of the many options you have. The path you choose will depend on the money you have to invest, which program will bring the most potential buyers, and your comfort and experience level with each of the options. Whether you’re in a buyer's or seller’s market you will have to be extra careful when choosing a plan. You want to make sure you are reaching your target-desired audience and not just the nosey neighbors down the street and you don't want your house to sit with no one showing interest. The first 3-6 weeks should be the busiest. If you don't get any traffic within that time frame, you may want to reconsider your approach.

As your agent I can save you time and money by exposing your house to as many potential buyers possible. Pulling from my 20 years of marketing experience, I will present to you the best marketing plan that will have the highest possibility of bringing not only the most buyers, but the most qualified buyers, to your doorstep.

Step 5 – RECEIVING AN OFFER
Once a buyer decides they would like to buy your house, an offer will be presented. Review the written document taking care to note what needs to be done by both parties to execute the transaction. The contract should protect the best interests of all parties involved and should be comprehensive in nature. Once you accept the contract, it may be too late to make any changes. The contract, though not limited to this list, should include the following:

• A legal description of the property
• The offering price
• The down payment
• Financing arrangements
• A list of fees and who will pay them
• Amount of the deposit
• Inspection rights and possible repair allowances
• The method of conveying the title and who will handle the closing
• A list of appliances and furnishings which will stay with the home
• The settlement date
• Any relevant contingencies

Remember that the legalities of this phase are very important. If you have any questions or concerns, they need to be addressed immediately.

As your agent, I can save you time and money by making sure that the offer is presented to you by a qualified buyer. There is no reason to review an offer if the person(s) making it will not be able to actually buy your home. I will also be available to review the written offer to make sure that it is written in a proper way and covers the necessary areas.

Step 6 – NEGOTIATE THE SELL
Most offers to purchase your house will require some level of negotiating to come to a win-win agreement. It is critical that you be well versed on the legalities of the California real estate contracts. In addition to legal issues, you will need to understand contract basics, including what each contract clause means to you and your buyer, what you will net from the sale of your home, and what areas in the contract lend themselves easiest to negotiation. Some of the things that you may have to negotiate on are:

• The price
• Financing
• Closing costs
• Repairs that need to be done
• Appliances and fixtures
• Landscaping
• Painting
• Occupancy time frame

To really gain some insight into why potential buyers are pursuing the purchase of your house and how they might proceed in the negotiations, it is important to know as much about the buyer as possible, especially their motivation for buying. Once both parties have reached a point where the deal is acceptable, you must be certain that you have a legally executable contract.

As your agent, I can save you time and money by representing you through the offer, negotiation, and acceptance process. I will review the written offer with you to make sure that you thoroughly understand what the buyers are offering and what they are asking in return. I will be able to help you understand the issues involved and how they will affect you. As your agent, it is my goal to represent your best interests in a highly professional and ethical manner throughout any negotiation.

Step 7 – ACCEPTING THE OFFER
Once you have accepted an offer to sell your house you will need to make a list of all the things you must do, and a list of all the things the buyer must do, in order to proceed successfully to closing. The property may need to be formally appraised, surveyed, inspected or repaired. Depending on the specifics reached during the negotiations, you may pay for all, some, or none of these items. If each procedure returns acceptable results as defined by the contract, then the sale may continue. If there are problems with the property, the terms set forth in the contract will dictate your next step. Depending on the contract, you or the buyer may decide to walk away, open a new round of negotiations, or continue to close.

As your agent, I can save you time and money by coordinating all the necessary items that must be done to finalize the sale. I will be directly involved and keep you informed as to the results of each action and what effect, if any, it will have on the sale of the property. I will also help you coordinate any actions you must take to keep the sale moving forward. As with many things in life, there are some sales that go smoothly and some that require a lot of work and hand holding to get to the closing table. Until you get into it, you won't know which one you have on your hands. Either way, it is my goal to become a very valuable real estate resource to you and to make each transaction proceed as smoothly as possible.

Step 8 – OPENING ESCROW
Once you have an accepted offer you will need to forward the contract and the good faith deposit in to an escrow account at a title company. An escrow company is an independent “stakeholder” account and is the vehicle by which the interests of all parties to the transaction are protected. The Escrow officer takes instructions based on the terms of the purchase agreement and the lenders requirements. The Escrow officer can hold inspection reports and bills for work preformed as required by the purchase agreement. Other elements of the escrow include hazard (home owners and possibly flood insurance) and title insurance as well as the grant deed from the seller to you. Escrow cannot be completed (close and record) until these items have been satisfied and all parties have signed escrow documents.

As your agent, I am not party to the transaction, but I can assist you in selecting a title company and coordinate all of the details required to close and record on time. I will work with the buyers’ lender and the escrow officer to make sure the purchase contract is executed as signed. Opening escrow can be a confusing process. I like to anticipate problems and identify solutions to ensure a timely closure. It is my goal to educate you on the process and make it as seamless as possible.

Step 9 – DISCLOSURES AND INSPECTIONS (WHAT YOU NEED TO KNOW)
When you decide to sell your home you are legally responsible for disclosing all known facts about the home. In the California Purchase Agreement, you are required to disclosure all material facts that affect the value or desirability of the property. As a seller you are also obligated to make to property available for the buyer to conduct investigations. You are not obligated to pay for such investigations or to correct defects discovered during such inspections, but you must allow for them to conducted. Possible inspections can include but are not limited to:

• Pest Inspections
• Roof Inspections
• Pool Inspections
• Mold Inspections
• Property Surveys
• Lead Paint
• Sexual Offenders Database
• Sewer Inspections

As your agent, I will help you identify professionals to conduct such investigations if your purchase contract indicates you are to do so. I will also help you understand what the reports say and what implications they may present to your home and or transaction. I have experience working with many different trades professionals and can help identify possible areas for inspection prior to placing your home on the market, therefore placing you in a proactive position as opposed to a reactive position.

Step 10 – PRE CLOSING PREPARATION
A few days before the closing you will want to contact the entity that is closing the transaction and make sure that all of the necessary forms and documents have been prepared and are going to be available to sign on the appropriate date. Everyone has heard the stories, but it would be a shame to get this close to selling and have the deal fall through because of a document not being at the right place at the right time. This is also a good time to begin to make arrangements for your upcoming move if you have not done so.

As your agent, I can save you time and money by making sure in advance, that all of the necessary documentation is prepared for closing. I will also make sure that all parties have done what they need to do so that the closing can proceed at the date and time planned.

Step 11 - CLOSING
This is where ownership is legally transferred to the buyer. As the seller you will need to be prepared to give over any necessary documentation regarding the property and, depending on the arrangements made during negotiations, you may be required to have done something specific in order to close. Be sure and read all the documents. Mistakes are more common than you might think.

As your agent, I can save you time and money by being present during the closing to help explain the process and forms to you and make sure everything goes as planned. By being present during the closing, I can help mediate any last minute issues that may arise.

Step 12 - POST CLOSING
Congratulations on the successful sale of your home. Hopefully, everything went smoothly and you will be vacating your house in the time frame that you anticipated. You should make a list of all the items you will need to do to turn the property over to the new owners. You will need to do such things as make sure that all of the local services (i.e. electricity, gas, lawn care, cable, etc.) have been canceled or, if the new owner is going to retain some of the services, the name for the account should be changed. The property and anything assigned to the buyer according to the contract, should be prepared appropriately for the new owners.